INSPIRATIONS

Blooming Beauties

Flowering Tea embodies the essence of Transformation.

Tea leaves expand as they steep in hot water, unveiling colorful visions of flowers that lay hidden within long slender tea leaves.


"A white flower grows in the quiet

Let your tongue become that flower."

--Rumi


*Send us your inspirations so we can feature them in the next issue*

DID YOU KNOW

Creating Flowering Tea
The history of Flowering Tea is rooted in ingenuity. The majority of teas we have today are the same ancient brews that have been developed over thousands of years. It was only a matter of time until someone asked the question: what more can we do with tea? This question prompted the invention of Flowering Teas, which were discovered only ten years ago when a farmer experimented with sewing tea leaves and flowers together. He formed them into bundles
and found that when they were steeped

that you can enjoy Flowering Tea Repeatedly?


You can steep one bud of Numi’s Flowering Teas three of four times? There are so many full leaves in each hand-sewn bundle that the flavors and aromas will continue to infuse the water pot after pot.

in water and the leaves slowly expanded the result was a breathtaking and unique tea experience. Numi is the first company to introduce Flowering Tea in a full line of packaging to the US, and they’ve been a great success. Now Numi is developing its own signature Flowering Teas, combining new and never before seen floral-tea creations.

MOVIN' AND SHAKIN'

Ideas That Bloom
Check out Numi’s Flowering Tea on the spring issue cover of Business Week’s Small Biz! This feature article focuses on the Brother and Sister duo behind Numi and how they’ve grown the company with constant innovation, creativity and sustainability. Flowering teas are the most recent wave of influence Numi has had on the entire tea category—read the whole article to discover for yourself how Numi’s creative company culture harnesses the power of ingenuitea.

Numi’s Brrgamont Black Iced Tea (otherwise known as Aged Earl Grey in the teabag) recently won not one, but TWO awards at the World Tea Expo’s definitive competition: The Iced Tea Shake Off. After going through a rigorous brewing and presentation process, the tea was blind-tasted by a panel of expert judges with superior palettes. In the end, the true taste of tea won out and Numi was declared the winner in the Best Flavored Black tea and Best Overall in the Commercially Brewed category. This tea is truly unique: instead of using oil of bergamot, the full leaves are actually shipped to Italy, where they are aged with real bergamot orange. You can taste the Numi Difference in your own cup of Brrrgamot Black by simply pouring a cooled cup of Aged Earl Grey over ice.

The Numi Tea'm will be traveling the country in 2006.
Look for us at an event near you!

* April 29-30th Alive Expo, Atlanta , GA
* May 20-21st Sunset Magazine Celebration, Menlo Park , CA
* May 26-29th Folk Life Festival, Seattle , WA

Earth Day, Every Day

Cultural Creators
Numi is proud to sponsor the LOHAS 10 conference in Santa Monica. LOHAS (lifestyles of health and sustainability) is a term, also known as “cultural creatives,” that describes a group of the American consumer base that is increasingly focused on health, the environment, social justice, and sustainable living.

Numi sponsored several Earth Day 2006 events in California with Rainforest Action Network, UC San Diego, and The Forest Preserve District of Will County. Numi considers its teas and teasans to be gifts from the earth and company practices are in place as if Earth Day were everyday. Numi uses 100% post consumer waste, saving almost 3000 trees and reducing net greenhouse emissions by 250,000 CO2e per year. Numi was featured in a Sustainability Awareness Exhibit that focused on our choice to use bamboo packaging for our tea assortments. Bamboo is recognized as one of the most renewable resources on the planet. From all of us at Numi, we’d like to wish you a Happy Earth Day, and congratulate you on the impact that you help make by choosing to brew our teas.

The LOHAS 10 conference is like a School For Businesses who care about the environment, sustainability and the triple bottom line. At this event, Numi hopes to meet and foster connections with other like minded businesses to create a more sustainable marketplace.

Highlights include a drum circle with Joan Baez, and the Inspiration Film Festival, which immediately follows the conference and features movies that “make us feel more hopeful, more thankful, more connected, more passionate, … honors the belief that simple choices can change the world and inspires us to make a difference.” For more info check out www.inspirationfilmfestival.com

TEABOX PRICE INCREASE

Dear Valued Customer,

Since Numi was founded in the Fall of 1999, we have transitioned our entire line of boxed teas to Certified Organic and have become Fair Trade Certified™ with many items, but we have not changed our pricing.

With the additional costs associated with Organic and Fair Trade Certification as well as the ingredients, coupled with other current increases in costs associated with production (i.e. fuel, transportation, cardboard material and ingredients, etc) we've decided it is time to raise the price of each box slightly and this change will soon be reflected on our website.

When you purchase our tea, please know that the couple of extra cents per teabag that you spend reflects our unwavering commitment to providing a premium tea experience to our consumers and Numi’s ongoing dedication to an improved quality of life from farmer to packer.

~~Numi TEA-m

Flowering Fans
Numi’s Flowering Teas have incited enthusiastic responses from young and old alike. We’ll let these folks speak for themselves:

“The quality, beauty, and variety of the set was amazing. It truly will make my holiday season memorable, and of my family member I sent it to as well.”
~~Michael Moreno, Los Angeles, CA


"I received the most amazing gift for my birthday... one of your flowering tea gift sets in the wonderful bamboo box with a glass teapot. I love your teas! Thank you for making such an incredibly fun, fabulous, and tasty treat!
~~Kati Thompson, Nashville, TN

“Your flowering tea is tasty and delightful. We enjoyed sampling and tasting it -- it's incredible. We were intrigued by the flowering petals and the concept of the design of a tea bag that would give such joy.
Thank you again... its a wonderful and unique design!!!”
~~Ted Cantu, Walled Lake, MI

“I found these teas and shared them with my grandchildren—we all loved them! They had so much fun watching them open up, and the sweet flavor of the Dragon Lily is their new favorite.”
~~Pat Susin, La Grange Park, IL


~ SPECIAL OFFERS ~

 
   


For our loyal Numi Devoteas, BOTH of our Flowering Tea Gift Sets are 10% off so you can give your mom a gift she’ll treasure, or give yourself a gourmet experience
with Numi’s Flowering Teas.

click here and use offer code below
Offer Code NUM6N4

10% off of the Velvet Flowering Tea Chest Gift and 10% off of the Bouquet Bamboo Gift set. One offer per customer.
Cannot be combined with other offers. Good through 514/06.

   
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