Happy Birthday to Us!

Numi recently celebrated its 8th anniversary-Happy Birthday Numi! To share the Numi Love with you we're discounting all of our Tea Shirts and Tote Bags. We're also offering a $3.75 flat rate shipping policy - all standard orders to the continental U.S. are charged just $3.75 for shipping. And orders over $65 receive FREE SHIPPING. Click here and use offer code NUM7924 to pick out your Tea Shirt. 

 

Imagination Inspiration

Imagination is more important than knowledge.

~~Albert Einstein

Imagination is the beginning of creation. You imagine
what you desire, you will what you imagine and at last
you create what you will.

~~George Bernard Shaw

 
 

Numi Alchemist Shares the Secrets
of his Recipes

Numi's blends are hand-crafted by founder Ahmed Rahim, who uses his expertise gained while running teahouses in Europe. When Ahmed is working on a new blend, he begins by tasting each ingredient on its own, then follows a step by step process to combine ingredients until the perfect balance is attained. The difference between using an oil or flavoring and using the real ingredient is immediately apparent to the well-trained palette. So as a taste-artist, Ahmed feels it is always important to use real ingredients that are organic. Creating the final blend takes a lot of experimenting - infusing whole or crushed herbs, spices and freeze dried fruits to create the ideal flavor without using a sprayed on taste. He says, “let's allow the teas, herbs, fruits and spices to speak for themselves; A gift from nature with a little help from us.” In addition to his skills as a master-blender, Ahmed also spent years as a professional photographer and film maker.

To learn more about the journey of the Numi Alchemist, visit Discover Numi.

 
 

Creativitea behind the box

Each box of Numi tea is graced with an image painted by founder Reem Rahim, who studied fine art in Italy and Africa. Using inspiration from Ahmed's photography, Reem hand paints these detailed images onto thin sheets of tin that are smaller than the average postcard. Last year Numi launched 5 new flavors and Reem painted 5 new images from Ahmed's most recent travels to China and India. For each new flavor she also takes the time to create a tea stain that is unique to that blend, which she then uses as the background for the box. Reem went through years of schooling to be a biomedical engineer before a near-fatal car accident jolted her out of her daily routine and inspired her to reexamine the direction of her life. This led her to focus more on her artistic expression and eventually to the founding of Numi.

To learn more about the journey of the artist, and see Numi's images transform from photo to painting to teabox before your very eyes, visit Discover Numi.

 

Tea Garden Party

To celebrate Numi's 8th anniversary, the entire Numi Tea'm gathered in the Tea Garden to enjoy music, dinner and festivities including a performance and drum circle led by Rhythm Village. Numi's Signature Mar-tea-ni's were served to the increasing pleasure of all. There was a Western theme, so many Tea'm members wore their cowboy hats and boots. Colen Malone, our Senior Accounting Assistant, even made a special outfit just for this occasion. She didn't have a western style vest in her wardrobe, so she took some Numi boxes home and recycled them in a very creative way. Have a gander at Colen sporting her one-of-a-kind Numi Vest - it may just be the first in our line of Numi Western Apparel. Lookin' good Colen!

Numi is opening its first-ever Tea House!
Join us in our Grand Opening Celebration of this magical Tea Garden in the heart of Oakland on October 12th, from 12pm – 12 am. Numi's Tea Garden will assume its regular hours serving tea and selling Numi retail products from Monday – Friday, 9am – 5 pm.
Visit us at 2230 Livingston Street. Stay tuned for details at www.numitea.com.

Tea Anniversary

Recently Brigitte from Thibodaux, Louisiana wrote in to share with us how she first discovered Numi and how much she's enjoyed it since. Thanks Brigitte!

"Last year my husband and I celebrated our 6th anniversary: wood. He had the hardest time finding something made of wood for me. He ended up giving me a wooden box of your teas, and apologized for not being able to find something more spectacular. 

Well, he was wrong to apologize; your teas are, by far, the best I've ever had, and I've had tea all over the world. I love them, and have made two additional orders of them since that original gift.  Man, your tea is good. 

Thanks for your superior teas. They really are of the best quality. I keep telling everyone about them."

Sincerely,

Brigitte DeMoss

The Key to Numi's Success

As Numi has flourished over the past 8 years, the key to our success has been the people and the vision of the Brand. Each person on the Numi Tea'm has brought so much energy, professionalism and passion to the brand; spreading the Numi mission to all we touch. Combining these aspects with the quality and dedication to organics, fair trade and sustainable practices, Numi has grown worldwide. Each teabag has become a bridge to a larger cause and has allowed the people at Numi to voice stronger changes in the world, through the packaging, through our press and media, through music, through our interactions with the trade, through art, through the environment, through our larger communitea's worldwide and now more recently through our first ever Tea House which is opening on October 12 th in our own backyard of Oakland, CA. This will now give us a launching pad in which to share all of our talents, visions and positive message to the consumers and trade and spread the Numi culture face to face.

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From all of us here at Numi, may your imagination and creativity
bring your dreams closer every day.

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As always, we appreciate your feedback and comments on this newsletter or any Numi products. Best & Keep Drinking!
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