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About Good Earth Teas
Company History
The company's headquarter facility has been in Santa Cruz, California
since it was founded in 1972. One of the first American herbal companies
during the early 1970's and responsible for introducing Ginseng Tea to the
US health and specialty markets. In the late 1970's it began to develop the
trademark teas for the Good Earth Restaurants and launched Good Earth Teas in
tea bag form to the California grocery market in 1988. From the Santa Cruz
headquarters, Good Earth's staff manages all of the procurement, inventory,
blending, packaging, sales and marketing of their signature tea products.
Good Earth is one of the leading specialty tea brands in the United States
today and was acquired by Tetley US Holdings Limited in October 2005.
About Us
Good Earth Teas are simply about taste. Our aim is to bring you full flavored,
healthy teas from around the world. We use top quality ingredients in unique
combinations to give you richer, more flavorful teas to savor every day.
Good Earth. Richer tasting teas.
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Tea History
Tea is the second most consumed beverage in the world after water.
Oriental lore tells us that a distinguished Chinese philosopher
first smelled this wondrous aroma when tea leaves fell from the
sky into his pot of boiling water. Thus was born the legacy of tea
that has endured for centuries. From China to England, from India to
America, tea has acquired a vast multitude of followers, leaving
its mark on every civilization. Each day, over one and a half
billion cups of tea are consumed on the planet. Perhaps no other
beverage has been the object of such sanctification and ceremony:
in China tea was idealized by poets and codified by tea masters;
all the beauty of the Japanese way of life is embodied in its tea
ceremony. In Britain "tea time" has dominated daily schedules for
centuries. In the New World, the Boston Tea Party sparked off a
series of events that changed the course of history.
About Tea
All true tea - black, oolong and green - comes from an evergreen
shrub called Camellia sinensis. Its flavors vary because of where
the tea is grown and how it's processed. "Herbal teas" made
entirely of herbs, flowers or bark are more accurately called
infusions or tisanes. How tea leaves are processed determines how
they're classified. Black tea is made from leaves that have been
"fermented", or oxidized, over heat. Oolong is only partly fermented.
Green tea, which is steamed, is not fermented. Researchers keep
amassing evidence that tea - especially green tea, the kind that
contains the most antioxidants - have many health benefits.
Premium quality specialty teas are increasing in popularity.
Indications are that specialty teas will grow even more rapidly
over the next five to ten years.
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Our Partnership with American Forest
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Founded in 1875 by a small group of environmentally conscious citizens,
American Forests
is the nation's foremost nonprofit conservation organization.
From these historic roots, this remarkable organization has carried into the
21st century with the Global ReLeaf 2 campaign, an extension of their 1988
initiative which has been responsible for planting more than 25 million trees in
over 500 projects throughout the U.S. and internationally. The re-launch, in
response to the ever-growing problems brought on by rising global temperatures,
carries the ambitious goal to see 100 million trees planted by the year 2020,
a goal that can only be attained through the support of communities, businesses,
and individuals. By helping American Forests to restore and protect the
life-giving ecosystems of forests, we can help prevent the loss of more trees and
improve the quality of life for generations to come.
Good Earth's Contribution to the Cause
Donations from Good Earth will plant over 40,000 trees through the American Forest's
projects. The American Forests logo/link will be placed on 7M Good Earth boxes over
a period of 1 year. Planting these trees will remove 6,667 tons of CO2 from the
atmosphere over a 50 year span - the equivalent of removing 900 automobiles from
our highways!
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www.AmericanForests.org
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We are Proud to Support the Work of Original T-Bag Designs
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"The donations that Original T-Bag Designs receives at the Good Earth Tea Bag
Drive will provide a boost to the South African artists," said Jodee Hetzer,
U.S. representative for Original T-Bag Designs. "The artists painstakingly
hand-paint every tea bag so each one becomes a real work of art. The work
enables them to provide better lives for their families and beauty for the
world – all from recycled tea bags."
"Good Earth is excited to be supporting the work of Original T-Bag Designs,"
said Roberto Avila, Senior Brand Manager, Good Earth. "We hope that those who
enjoy our great-tasting variety of richer tasting teas will be inspired to
help the artists of Original T-Bag Designs by donating their brewed tea bags at the events."
About Original T-Bag Designs
The story of Original T-Bag Designs began in 1996 when Jill Heyes moved to
South Africa from England. Seeing the poverty in the local informal settlement of
Imazamo Yethu, Jill wanted to help. She began teaching some local women crafts.
Although they unsuccessfully attempted to sell paper mache and potato printing
products, they did not give up. In 2000, Original T-Bag Designs was formed when
the artists were able to create artwork from used, brewed tea bags. The original
group of artists have become skilled and talented at their craft. T-Bags Designs
now employs 15 permanent staff and a number of additional part-time employees.
In addition, 10 people with disabilities from within the community are employed
to assist with sanding products. The Original T-Bag Designs workshop is a tourist
destination, and their products are available for purchase at the workshop, at
Cape Town's Waterfront Market, in Europe and the United States.
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