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Barbara's for a Brighter Future

Barbara's health-friendly approach extends into our communities and the world. In 1993, we introduced "Barbara's for a Brighter Future" which has donated more than a million dollars to local and national organizations that offer solutions to environmental, children's, and hunger issues. We believe in volunteerism and encourage employees to provide community service to non-profit organizations by donating $10 per hour for every hour worked at the organization.

Major Organizations Supported by Barbara's Include:

  • The National Wildlife Refuge Association (NWRA) (www.RefugeAssociation.org) is the only organization dedicated to ensuring that the nation's 550 refuges reach their full potential to conserve diverse animal and plant species and their habitats. Barbara's is a lead sponsor of the the NWRA and proudly supports them on packages of Barbara's Shredded cereals. You can find a refuge near you by visiting this link and clicking on the Refuge Locator button.

  • Announcing the 2008 National Wildlife Refuge Association's Photography Contest Winners! - Thanks to all who participated in this contest! - Click here view the winning photographs.


  • Created in 1973, Audubon's Project Puffin (www.projectpuffin.org) - is a world leader in seabird conservation and, through a world-renowned project, promotes restoration and responsible stewardship of puffin colonies on historic nesting islands in the Gulf of Maine. All Barbara's Puffins® cereals and bar packages feature information on Project Puffin plus we sponsor the live "Puffins Cam" in Summer.


  • The Teaching Garden - Petaluma Education Foundation. Barbara's created a 10-year, $50,000 grant to fund organic school gardens in Petaluma School District schools. Learn how your school can start an organic learning garden.


  • PRBO Conservation Science (www.prbo.org) - advances conservation on land and at sea from Alaska to Antarctica. Their scientific research and outreach make them a leader in all western hemisphere bird and habitat conservation initiatives. Located around the corner from Barbara's, PRBO has an amazing team of committed, passionate scientists who make a huge contribution to collaborative partnerships with leading conservation agencies, private land owners, and the public. Barbara's is Official 2006 Team Sponsor of the "Sonoma Gray Jays," a county team in PRBO's Annual Birth-A-Thon fundraiser.


  • Redwood Empire Food Bank (www.refb.org) - Barbara's has a long-standing partnership with the Redwood Empire Food Bank and contributes regularly to their drives and fund raisers.







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