Aspen Mulling Company - A Must Read for Retailers

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A Must Read for Retailers

WHY WE BUY: The Science of Shopping

by Paco Underhill
Fireside Books/Simon & Schuster, $15.00
ISBN: 0-684-84914-3
Available wherever books are sold

This book is by the man who created the science of studying what shoppers do in the stores and why. And just what factors influence their buying decisions.

His research agrees with what we have been saying about Aspen Mulling Spices for 20 years - serving our warm spiced cider is great for business. Not only is it hospitable, but, more importantly, it keeps your customers in your store longer!

Here's what the expert says:

"Our studies prove that the longer a shopper remains in a store, the more he or she will buy. And the amount of time a shopper spends in a store depends on how comfortable and enjoyable the experience is."

"We know that, acroos the board, how much customers buy is a direct result of how much time they spend in a store."

"The amount of time a shopper spends in a store... is perhaps the single most important factor in determining how much she or he will buy. Over and over again, our studies show a direct relationship."

"Our studies show that any contact initiated by a store employee increases the likelihood that a shopper will buy something."